All case studies

BasisRetail, owned store network

One opening, forty leases, one record

A chain of forty owned stores tracks lease dates in inboxes, audit findings in binders and its next opening in a spreadsheet. This case is a design-partner pilot: the records first, on the core that already runs, and the site decision brief as the phase its models are being built for.

Organisation
An owned retail chain, 40 stores
Decision
Where to open this quarter, and which lease dates cannot slip
Duration
Twelve weeks, records first
Runs in
An EU region, agreed before any data moves

> The starting point

Every Record Somewhere,No Decision Anywhere

Each lease's renewal and indexation dates sit in someone's reminders. Audit findings are recorded, but no corrective action is tracked to proof, so the same finding returns on the next visit.

The next opening is scored by hand, one spreadsheet per candidate. When the board asks why site A and not site B, the answer is rebuilt from scratch.

Who
Operations, real estate and finance, separately
On what
Spreadsheets, inboxes, accounting exports
Critical dates
Tracked from reminders
Board questions
Answered by hand, each time

# What could not move

What The NetworkRequired First

Settled before any record moved. Three are guarantees of the platform; the fourth is about what Basis is today.

% The architecture

The Records First,The Decision On Top

The pilot is built in the order Basis is: records that hold up, then decisions read from them.

  1. Records

    • Stores, leases and their critical dates
    • Finance records, append-only
    • Documents, versioned
  2. Control

    • Audits, with corrective actions tracked to closure
    • Tasks, roles and an audit trail
  3. Weigh

    • Candidate sites against rent, distance and opening date
    • Scoring models scoped, not built
  4. Brief

    • A decision with its reasoning, for the board
    • The decision stays with the network

Runs inAn EU region, with encryption at rest planned; the model is agreed before any data moves.

= Twelve weeks

Records First,The Brief Last

The first nine weeks run on the core that already exists. The last phase depends on the site models, and moves if they do.

  1. ScopingWeek 0You leave with: Scope and success criteria
    The network
    Store list, lease set, audit forms
    Ecarus
    Roles, tenant setup, import plan
  2. RecordsWeeks 1–3You leave with: Every lease date in one place
    The network
    Leases, stores and documents
    Ecarus
    Import, critical-date checks, roles
  3. AuditsWeeks 4–6You leave with: Findings closed, or visibly open
    The network
    Two audit rounds
    Ecarus
    Corrective actions tracked to proof
  4. Opening projectWeeks 7–9You leave with: One opening, one record
    The network
    The candidate sites and their constraints
    Ecarus
    The opening run as a project, with documents and tasks
  5. Site briefWeeks 10–12You leave with: A brief, or a dated plan for one
    The network
    Review against the network's best stores
    Ecarus
    The decision brief, if the site models are ready

Success criteria, agreed in week 0

= The decision, as delivered

The Brief TheBoard Would Read

The brief the pilot's last phase delivers, in the format the site-selection models are being built to produce.

Site decision brief

Weeks 10–12
Network
Own chain, 40 stores
Decision
One opening this quarter
Constraints
Rent ceiling, distance to existing stores, opening date
Candidate sites, ranked
RankCandidatePotentialCannibalisationRent against a reasonable rangeWhy this rank
1Site A, high streetHighLowInside the rangeStrongest match to the network's best-performing stores
2Site B, shopping centreGoodNotableAbove the rangeShares a catchment with an existing store
3Site C, retail parkModerateLowBelow the rangeOpening date at risk from the permit timeline
Why site A ranks first
Its footfall pattern and catchment resemble the network's strongest stores, it draws on no existing store's area, and the rent offer sits inside the range comparable leases support.

Designed so every score opens onto its explanation and the records behind it. The brief recommends; the decision stays with you.

~ What gets measured

On The Network'sOwn Record

The measures agreed in week 0, on the network's own record. Results are published with the network's approval.

MeasureBaselineHow it is measuredResult
Missed or late critical datesThe last twelve months of lease eventsDates surfaced before their notice period, per quarterPublished on approval
Repeat audit findingsThe last audit roundFindings that return on the next visitPublished on approval
Time to answer the boardThe last opening questionHours from question to briefPublished on approval
Records in one placeThe inventory taken in week 0Share of leases, audits and documents held in BasisPublished on approval

What stays with the network

  • Every lease, store and document in one record
  • Audit history, each corrective action with its proof
  • An opening run as a project, ready for the site brief

Close to yours if

  • Lease dates live in reminders
  • Audit findings return on the next visit
  • Openings are scored in spreadsheets
  • You want to shape the product as a design partner

Your operation, in the same format

The technical briefing is where your specific constraints get discussed, including which of these four your operation resembles. Results are published with each customer's approval, never before.